CAFU in partnership with ExxonMobil launches ‘Cafu Essentials’

Dubai, UAE, July 2019 – The MENA region’s first-ever fuel on-demand mobile application, CAFU announced an expansion of services by introducing “CAFU Essentials”. A new service under the CAFU brand, “CAFU Essentials” will provide on-demand maintenance services such as battery, tire and oil change as well as fuel system cleaning for motorists across Dubai, Sharjah and Ajman through the app.

“Drawing inspiration from the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, we are committed to play a role in building a future-centric, digital economy” said Rashid Al Ghurair, Founder of CAFU. He added, “last year, we introduced CAFU with the ambition of bringing innovation and convenience to the residents of the UAE by helping them save time and enabling access to fuel services. As market leaders and pace setters we are thrilled to announce the expansion of our services to include vehicle maintenance services, all accessible from the CAFU application”.

Earlier this week, CAFU signed a partnership agreement with ENGPHIL Enterprise LLC, a distributor of EMA Lubricants Company Limited (EMALU). EMALU is an ExxonMobil JV and the marketer of Mobil lubricants in UAE. The partnership agreement was signed by CAFU General Manager Antonio Al Asmar and Engphil Enterprises LLC CEO GV Nair in the presence of CAFU Chairman and Founder Rashid Al Ghurair and Hesham El Amroussy – ExxonMobil, Director Africa & Middle East Lubricants.

“This partnership was inspired by the need to create a collaboration which would benefit our customers and businesses,” said Rashid Al Ghurair. Both brands leveraged each other’s strengths to create a partnership where CAFU leads on the AI and mobile platform creation front, while Mobil Lubricants bring its business experience in the industry. Hesham El Amroussy said “we are delighted to celebrate this partnership which introduces the CAFU Essentials powered by Mobil1R and our lubrication solutions. This partnership is based on technology, innovation and deep understanding of customers’ needs and wants, with a steadfast commitment to meet and exceed their expectations”.

ExxonMobil Lubricants cover a broad spectrum of automotive and industrial applications, providing improved energy efficiency, sustainability and productivity benefits. The introduction of vehicle maintenance services transforms CAFU into an end-to-end solution for vehicle owners, saving time and money. All services will be run by trained operators and will be accessible at the touch of a button.

The CAFU application is available to download on Android and iOS platforms.