EMA Lubricants (JV of ExxonMobil in the UAE) partners with UAE digital auto parts marketplace BuyParts24 to bring swift and direct access to independent workshops across UAE

EMA Lubricants (JV of ExxonMobil in the UAE) partners with UAE digital auto parts marketplace BuyParts24 to bring swift and direct access to independent workshops across UAE


UAE, July 25th, 2022: UAE digital auto parts market place BuyParts24 has partnered with EMA Lubricants a Joint Venture of ExxonMobil in the UAE to enhance the independent workshop experience to procure parts and lubricants across the UAE.

Through this collaboration, Mobil will offer its range of premium automotive lubricants to workshops and garages across the UAE via the BuyParts24 commercial platform. Products offered include automotive lubricants such as Mobil 1 and Mobil Super range.

Currently, BuyPart24 allows smooth garage operations by offering wide range of genuine and aftermarket parts and lubricants meeting all Car OEM’s specifications with quick delivery time from their distribution centers located in Dubai, Sharjah and Abu Dhabi.

Steven Pickering, General Manager BuyParts24 said: “Mobil’s reputation and experience in the automotive industry is unmatched.  We see our collaboration as another key step towards providing access to our network of fleet, garages and workshops that trust the Mobil brand.

Our role is to further ensure efficient and effective access to the product range across the UAE through our industry leading digital platform.”


Philippe Dupin, General Manager EMA Lubricants, said: “Our collaboration with BuyParts24 is about making workshop operation the most efficient. As a digital platform with access to a large network of garages base, we see BuyParts24’s unique ability to further grow Mobil’s position as the preferred premium lubricant of choice bringing confidence and convenience to independent workshops. Mobil 1 and Mobil Super are leading brands among car manufacturers globally and are fully approved and recommended by UAE ESMA authorities.


About Mobil

The world’s leading lubricant brand, Mobil features best in class technology that provides performance beyond conventional oils. This technology allows Mobil to meet or exceed the toughest standards of Original Equipment Manufacturers (OEM) and to provide exceptional equipment protection under normal or even some of the most extreme conditions. Mobil is registered trademarks of Exxon Mobil Corporation or one of its subsidiaries. 

About EMA Lubricants


EMA Lubricants is a joint venture of ExxonMobil and Gibca as exclusive Mobil branded lubricant manufacturer and distributor in the UAE. EMALU has been present for more than 35 years in the UAE and very active in the consumer and commercial segments covering passenger, commercial, and industrial vehicle lubricants. EMALU consistently strives to deliver high-performance lubrication solutions which provide improved energy efficiency, enhanced equipment lifetime, and productivity benefits.” For more information https://www.mobiluae.com 

About BuyParts24

A member of Ghassan Aboud Group (GAG) a multi-disciplined conglomerate founded in 1994, reveals a new innovative marketplace in Dubai. BuyParts24, the latest business innovation developed within GAG is the first of its kind. The platform is a digital B2B automotive spare parts marketplace, where both suppliers and buyers have access through the website and mobile apps. BuyParts24 connects authorized distributors of genuine and aftermarket parts with fleet, garages, workshops, and operators.

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