Mobil Lubricants partners with UAE start up MySyara to transform the car ownership experience

UAE, December, 21, 2021: UAE auto tech start up MySyara collaborates with EMA Lubricants, a Joint Venture of ExxonMobil in the UAE to enhance the car ownership experience across the UAE.

Through this strategic collaboration, Mobil will offer its range of premium automotive lubricants to customers across the UAE via the MySyara mobile application available on iOS and Android. Products offered include automotive lubricants such as Mobil 1 and Mobil Super range. Additionally, MySyara’s partner garages will have access to a full suite of Mobil-branded automotive lubricants allowing customers to make more informed decisions.

Anser Latheef, Chief Strategy Officer, MySyara said: “Mobil’s reputation and experience in the automotive industry is unmatched. Our collaboration with the world’s leading motor oil company was inspired by the vision to be at the forefront of digitizing the automotive industry and bridging the gap between the end-user and garages. This association adds to our continuous efforts to provide customers with technologically advanced products and services to help improve the car ownership experience in the UAE.”

Currently, MySyara is helping streamline garage operations by offering them with data-driven insights on consumer purchase habits, resulting in lean inventory. Through the MySyara mobile application, consumers can receive real-time updates from garages regarding their car service and repair which in turn promotes transparency and reduces customers’ wait time.

Philippe Dupin, General Manager EMA Lubricants, said: “Our strategic collaboration with MySyara is about making car ownership simpler. As a home-grown tech startup with access to a network of garages and an international customer base, we see MySyara’s unique ability to further cement Mobil’s position as the preferred lubricant of choice in the region bringing trust and confidence to MySyara app users. Mobil 1 is the leading brand among leading car manufacturers globally which is further supported by its unrivalled legacy in motorsports.”


The world’s leading lubricant brand, Mobil features best in class technology that provides performance beyond conventional oils. This technology allows Mobil to meet or exceed the toughest standards of Original Equipment Manufacturers (OEM) and to provide exceptional equipment protection under normal or even some of the most extreme conditions. Mobil is registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.

About EMA Lubricants

EMA Lubricants is a joint venture of ExxonMobil and Gibca as exclusive Mobil branded lubricant manufacturer and distributor in the UAE. EMALU has been present for more than 35 years in the UAE and very active in the consumer and commercial segments covering passenger, commercial, and industrial vehicle lubricants. EMALU consistently strives to deliver high-performance lubrication solutions which provide improved energy efficiency, enhanced equipment lifetime, and productivity benefits.” For more information

About MySyara
Launched in 2019, the MySyara app – available on iOS and Android – that offers complete car care solutions, allowing users to schedule an appointment to get various car maintenance services, including but not limited to doorstep car wash, oil change, car servicing, detailing and car repairs, from the comfort of their home. The startup offers a range of benefits including free pick-up and drop service, 6-months warranty, as well as roadside assistance.

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